Which elements should one consider in a financial analysis Odpri
Last modified: 24.12.2019
In a financial analysis it is essential to calculate the cash flows of the investment. To do this, two things must be taken into account:
- When evaluating an investment, we always take into account the cash flows associated with the investment. In doing so, we take into account current prices (thus we consider inflation and projected price and cost fluctuations) rather than constant prices. Cash flows can be negative (if "money leaves the company") or positive (if "money enters the company").
- When evaluating an investment, only the additional cash flows resulting from the investment should be taken into account. Here, several aspects should be considered:
- Opportunity costs. If, for example, the company that rented business premises decides to make an investment in those same premises, the loss of the rent represents a negative cash flow deriving from the investment. Similarly, if an old investment is replaced by a new one, the cash flow that was produced by the previous investment is lost. However, the expenses associated with the investment that are prior to the investment decision are not to be considered as investment cash flows, since they would have arisen regardless of the investment.
- External effects of the investment. They can be positive (eg if, thanks to an investment, the company improves its market position and can therefore offer better prices on other products as well) or negative (eg due to cannibalism among the products of the same company sales of other products decrease after the investment).
- These effects, positive or negative, must be considered as cash flows of the investment.
The investment cost (WACC) is not considered in the cash flows of the investment and is implicitly considered later, when economic indicators are calculated.
To put it simply, we can say that the cash flow of every single year for the entire duration of the investment is defined as the sum:
- of profits from exercising the investment after tax
- of amortization of the investment
- of the other effects of the investment (opportunity costs and external effects).
For an example of the calculation of the cash flows of the investment, see the section "Managing cash flows over time".
Source: Dolenc, P. & Stubelj, I. 2011. Poslovne finance s praktičnimi primeri. Ljubljana.