Its main activity is importing used clothing from the West European countries, mainly France, Italy and the UK, because these are countries, which creates a fashion. And then sell them on the Polish market. Profit is obtained by buying used clothing depending on its weight and then segregated because of their quality and the current status and matching the individual prices by key created earlier for each product.
Mission and Vision Statement
Our mission as the name suggests is customer satisfaction. The core of our business is to build a long-lasting, positive relationships with our clients. This will benefit in terms of customer satisfaction and its commitment to the company.
We want to achieve customer satisfaction through:
- Offering high quality products only from reliable sources
- Reliable information about possible defects
- Creating an atmosphere favorable to the customer
- Attentive staff serving professional help
The vision of our company is to achieve leadership in the distribution of second-hand clothes on the Polish market through promote the brand 'Satisfaction' and create a chain of stores across the country.
Objectives
-
To create a destination store secondhand clothes from Western European countries (UK, France, Italy, Spain, Germany)
-
To achieve the greatest market share in the region in relation to the secondhand clothing market
-
To allow less wealthy people to buy well-known Western European clothes brands
-
To achieve a net profit margin of over 7% the second year of operation and 15% the third
-
To achieve a net profit of 82 the first year and over 537 the fifth year
Market Opportunity and Keys to Success
In the past few years, customers interest in secondhand clothes showed a significant increase. As a result of a change in owners approach of secondhand stores manifested by a greater cares about the quality of goods, larger group of people get interested in this type of product. Increasingly affluent society and promoted by mass media Western European lifestyle, has opened a new market segment for clothing business.
To succeed in the secondhand clothes business we know we must:
- Carry an assortment in various sizes, styles and colors, in quality brands.
- Carry fashion and basic brands that are a point of difference from our competitors.
- Continuously review our sales and adjust inventory levels accordingly.
- Provide customers with excellent customer service in a positive atmosphere.
- Advertise in areas that our potential customers will learn about us and the services we offer.
- Keep informed of trends, technology and new brands.
- Have a variety of price points, knowing our clients come in all shapes, sizes and economic levels.