The business plan in for restaurant Miksa, a medium size restaurant, located in busty old town of Wroclaw, Poland. Miksa will offer a new idea in restaurant market. Miksa will offer five quality national cuisines under one roof. The restaurant will offer Chinese, Italian, Indian, Japanese and Mexican food made by original recipes and cooked by well trained chefs. It will be just as small national restaurants, but having a bigger range of meals to offer.
Miksa is a cosy place mostly aimed at family and working class dining. It won’t be a place for luxurious eating, the restaurant will have welcoming, warm, full of distinctive features of all these five countries interior, but it will look more simple than luxurious. So will be our staff, which will put all the best to make customer feel welcomed. Also a big attention will be put to healthy dining and children meals.
Our services will be aimed to three main target segments: Working-class people, families and tourists. The first segment is working class. They dine a lot, so price is important for them, but not more than quality. Other segment is very similar to the first one: its families. The only difference between these two groups is that the second group is very sensitive with all services and products that concerns children. First two segments makes around 223 000 people. As the restaurant will be located in perfect downtown-centre location, we will also take advantage of tourists, which makes a number a 2 million an year.
From this business we expect profit after first two years and at least 8 percent growth annually.
Our strategic focus will be offer as competitive price as possible and also to keep a high quality. we will make some special offers.
We are shore about a great opportunity for our business in the market. None of our main competitors can offer the same good mix of price, quality and variety as we. So we had set a task to become between top ten most popular downtown medium-priced restaurants in one year and top-five in five years.